Welcome to Shoestring Club 👋

Ever wanted to launch your own digital business but don’t know where to start?

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Something I’ve always enjoyed is the accelerated learning that comes from formulating a hypothesis and testing it in the real world - especially when it comes to business.

I first experienced this when I launched a direct to consumer ecommerce company that ended up being moderately successful. Since then I’ve tinkered with a number of other business ideas alongside my career as a management consultant and learned a lot along the way.

To help you out on your own journey this newsletter is going to explore and unpack the steps involved in building profitable digital businesses from scratch no matter what your background is.

My vision for Shoestring Club is to empower anyone to be able to understand the dynamics behind a good digital business and to equip them with the tools to build their own.

You’ll enjoy being part of the Shoestring Club if you:

  • Want to understand how to come up with ideas and validate them fast

  • Want to learn more about building businesses without large capital outlays

  • Want to learn how to use no-code tools to build digital businesses

What can you expect?

Alongside the newsletter content I’ll also be building digital businesses as practical examples of what you can do and exactly how you can do it too. I hope that these will inspire others and offer a step by step account of what you can achieve - even with limited resources.

To make this as simple and accessible as possible I will be only building digital businesses that can be launched with no-code tools and don’t require large outlays of capital upfront (if any).

As a final note. We will be building real businesses and this does take work so don’t expect any overnight successes or get rich quick schemes. Building something takes time and effort so be prepared to keep at it!

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Let's chat

I want to hear from you!

Connect with me on Linkedin or on Twitter @toddsoulas

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Building profitable digital businesses from scratch

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Unapologetic generalist.